TWEET TO STRIP // Client: Ford Italia / Agency: Blue Hive Rome //

Finding your car keys can be very tricky sometimes, that's why Ford created Keyless Entry. In order to explain – in a funny way – how the Ford EcoSport’s Keyless Entry works, we created an interactive installation: Tweet To Strip. We placed a 2 x 1 meter video billboard in one central hall of Milano Porta Garibaldi railway station and our engagers invited passers-by to play with the character inside it. They were asked to guess where @EcoSportBoy kept his car keys, picking one option at a time and tweeting it, in order to make the boy strip of that garment, until the key were found. An AI twitterbot managed all the requests and 519 videoclips, arranged in some 50 combinations, to give each player a satisfactory gaming experience, even administering funny remarks if the requests were unsuitable. At the the end of each experience, the players were invited to pick up the keys, that were “handed” down by EcoSportBoy, in a small drawer on the billboard, and try their own way to test the Keyless Entry.